A couple of months ago, I had the pleasure of being amongst Boojum's first customers. They arrived without so much as a whisper on the Millennium Walk, serving up burritos on the spot and other Mexican fare in keeping with the 'fast casual' style of catering that the US is so familiar with. The emphasis was squarely on fresh ingredients, and everything was made from scratch on the premises (for more info, check out the full review!). Roll on today and they've proven and instant hit with the everyday Dubliner, thanks in no small part I'm sure to yet another well run Facebook advertising campaign. Frozen mojito machines have been added, and in general it's looking like Boojum have established the benchmark for any other stop and go Mexican eatery looking to locate in Dublin's fair city.
That said, I'm pleased to announce that tomorrow, Boojum will be promoting themselves in the best way possible by offering everybody a free burrito. All day long. There's no catch, and you even have a choice between a normal burrito or fajita burrito! Service will begin at noon but at three o'clock there'll be a two hour break for the staff to regroup and tidy. After that, they're open 'til seven so there's plenty of time to stop in. And lets be honest, when there's an offer like this available then you have absolutely no reason not to.
See you all there, and lets do our best to keep the riots at a bare minimum!
Boojum Fresh Mexican New Millennium Walkway, Dublin 1
I'm an enthusiastic Irish boy well on his way toward his thirties. I blog in my spare time (not to mention when money's available!) about the best places to eat in Dublin's fair city. The odd interesting recipe I come across might also feature now and again. This is as much an education for myself as it is for anybody interested in reading the blog, but I hope what you find here is helpful in your own personal foodie adventure. All that's left to say beyond that is 'bí sách'!